Dataczar Edge Blog

Balance is very important when it comes to email marketing. Some email marketers get much too caught up in the results of their efforts and forget just how important the actual email content is. With ineffective email marketing campaign content, you can be...

When it comes to email marketing, it’s dangerously easy to make mistakes. Even the smallest of mistakes can cost you hundreds- if not thousands- of leads. Email marketing is a fickle industry because it relies so heavily on not just data and statistics, bu...

Never underestimate the power of social tests. Nearly everyone is influenced by society- including your customers. Peer pressure and social influence go hand in hand. Just take this study on shopping habits for example- 63% of people said that there was a...

They say that “a picture is worth a thousand words.” You may not have realized that this is a psychological fact, not simply an observation. The human brain is powerful and is able to extract deep meaning out of images. Images provoke emotional responses....

A list is the foundation of your email marketing efforts. With an average of 122% return on investment (ROI), email marketing is unparalleled in its potential to boost sales and help you build better customer relationships. Managing your email lists in Dat...

FOMO is so real. If you’ve never heard of this acronym before, you might have been living under a rock. FOMO, also known as the Fear of Missing Out, is something that we can all relate to. It’s the feeling that you get when your friends are throwing a part...

Emails can be used to build loyalty and trust around your business, and has one of the highest ROI’s (Return on Investment) of any marketing you’ll send. For every dollar you spend on email marketing, you get $38 in return! To make sure your first email bl...

Psychology is intrinsically linked to everything we do. But we bet you never thought about how it relates to email marketing! Psychology is essentially the science of the mind. The more you understand about the human mind, the more you can anticipate certa...

Email marketing is an important career. As the go-between, you have the power to create a strong and trustworthy relationship between companies and their clientele. Email marketers carry heavy responsibility with them not only in how they interact with com...

As an email marketer, you are the middle person between your company and your company’s customers. It’s vital that you build a relationship with your clients. Clients will only do business with a company that they trust and there can be no trust without a...