If you’re like most, the thought of erasing precious contacts from your email list may sound more like a threat than something you would do willingly. However, the fact is that many of these “precious” contacts are no longer serving your business and are o...

Social media and email marketing campaigns truly go hand in hand, especially around a holiday. Social media sites like Instagram and Facebook offer ad spaces that can be seen by thousands of people. If you have a comprehensive digital marketing campaign, t...

Now that you’re convinced of the importance of a “thank you email,” you’re probably wondering how exactly you can go about creating one. Here are the steps you should follow to create the perfect “thank you email”: - Start by giving thanks to the user for...

The purpose of every email marketing strategy is to generate leads. Just as inbound marketing does, email marketing should focus on catching the attention of potential clients, converting them into active clients and building a long-term relationship with...

You may be familiar with the concept of a “welcome email,” but you may be wondering what exactly a “thank you email” is. Much like a “welcome email,” the definition of a “thank you email” is in its name. A “thank you email” is simply an email that gives th...

Your “welcome email” should hold your subscriber’s attention throughout. From start to finish, the content of your “welcome email” must be intriguing. One of the most important goals of a “welcome email” is to initiate conversation with your subscribers. A...

In tandem with your introduction should be what your subscribers can expect from your emails. If someone has chosen to add themselves to your subscription list, then they have given you permission to take up space in their inbox. It’s up to you to make the...

As the name suggestions, the point of a “welcome email” is to welcome your subscribers to your mailing list. But who’s mailing list are they subscribed to? Who is the sender? Who is the company? What does the company do? The “welcome email” needs to answer...

When creating your “welcome email” it’s important that you use the correct tone. The entire point of the “welcome email” is to connect with your subscribers and show them that you care. If your email is boring, monotone or lackluster, not only will it seem...

Timing is key. Whether you’re asking for help finishing a task at work, asking someone on a date or even cooking- all of these things require impeccable timing. One of the most popular sayings in the marketing world is this: “One of the secrets of email ma...