Timing is key. Whether you’re asking for help finishing a task at work, asking someone on a date or even cooking- all of these things require impeccable timing. One of the most popular sayings in the marketing world is this: “One of the secrets of email marketing is to send the right content at the right time.”

Imagine you’re having a conversation with someone and one hour into the discussion, you introduce yourself. This wouldn’t make any sense, would it? It would be just as confusing as sending a subscriber content relative to your company before they even know who you are. A “welcome email” is so important, but its content must be sent at the right time. The best way to ensure that your “welcome email” is sent out at an appropriate time is to have it set to send out automatically as a response to a new subscription.

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