While email marketing campaigns may be incredibly effective, they can also be easily ineffective if not executed properly. As receptive as a subscriber may be to hearing from your company, everyone has their limits. Would you like it if you received consta...

There are very few people these days who don’t own a smartphone. Long gone are the days of Nokia’s and flip phones. There’s no denying that smartphones have radically transformed how we connect with one another. Did you know that 45% of people use their sm...

Did you know that 58% of people prefer email marketing over any other form of marketing? Those surveyed said that this was because email was an effective, unobtrusive form of communication. Given the fact that people spend, on average, 4.1 hours on their e...

For many companies, their sales increase dramatically during the holidays. In fact, some companies receive up to 50% of their annual sales just during the holiday season. This means it’s the perfect time of the year to up your email marketing game to attra...

Getting started with Dataczar Connect is really simple. See how you can take your business to the next level by watching this tutorial.

While focusing on your recipients is a major factor when it comes to increasing your sales email open rates, understanding the benefits of plug-ins (and utilizing them!) can also be a game-changer. Sure, crafting a killer subject line and using a personal...

The most important benefit of erasing unnecessary contacts from your email list is the increase in your email marketing campaign’s effectiveness. It’s hard to focus on perfecting your email marketing campaigns when you don’t know what your subscribers want...

Without active email recipients, your email marketing campaigns have no chance at being effective. That’s why the key to increasing your sales email open rates is to focus on your recipients. Instead of thinking like an email marketer, take a moment to alt...

The biggest mistake that email marketers can make is keeping subscribers on their list who they haven’t interacted with in excess of 6 months. In addition to wasting time and resources, subscribers who have been MIA for that long have no way of verifying t...

Email marketing is no simple task. It takes quite a bit of training, practice and effort to design email marketing campaigns. Every last detail of an email needs to be reviewed and perfected before an email marketing campaign can be successful. However, no...