The importance of a “welcome email” is undisputed. They are crucial to a successful email marketing campaign, as they are the first impression that subscribers will have of your company. But what exactly is a “welcome email”? Its name really says it all: i...

The entire purpose of any digital marketing campaign is to increase traffic to your website and generate leads. In order for your campaign to yield these results, you first need to build relationships with your potential clients. A “welcome email” is incre...

Another way to segment your email list is to do so by campaign activity. You can analyze customers’ behavior surrounding previous campaigns by viewing data from previous campaigns. When using this criterion for a campaign, you have the possibility to selec...

Did you know you can use the shopping history of your customers at the online shop to segment your email list? I recommend this type of segmentation frequently as a commercial strategy to increase loyalty among your clients and subscribers. For example, if...

As you can see from our previous tips, personalization is an efficient method for connecting with your target audience. Another way to segment your email list is to do so according to the preferences of your audience. If you tailor to the specific preferen...

Another segmentation category is demography. If you can break down your target audience by demographic data, you can get a holistic view of who it is you’re advertising to, which can in turn lead to more personalized email campaigns. Segmentation through d...

The first way to segment your list for an email marketing campaign is through geolocation. Segmenting your list this way can be helpful because you may want to advertise differently in different locations. For example, if you’re a footwear company, you’ll...

Simplicity is the key to success. Bet you’ve never heard that before, but it’s true! You don’t draw potential clients in with elaborate tales or complex offers- you draw them in by telling them plainly what you’re selling and how it can benefit them. Keepi...

Connecting with your audience goes hand in hand with knowing your audience. You need to find ways to connect with your audience on a personal yet professional level, so they feel close with your brand while still viewing your company as an authority. Your...

The average office worker receives over 100 emails daily. Once you send your email to a potential client, it’s only a matter of time before it gets buried in a sea of unopened emails. With emails coming in constantly, you either have to make your timing pe...