Everyone wants to feel special. We like to be noticed, called by our name and told that we’re important. By personalizing your email campaign’s subject lines, you can make your potential clients feel recognized and valued. There are several ways to persona...

What resonates well with your potential clients? Maybe you have concrete answers to this question because you’ve surveyed them, but part of being a good marketer is understanding what your target audience responds to best, whether they say it verbally or n...

Although it may seem like social media is taking over the digital marketing sector, email marketing is still quite influential. Over 90% of marketers contest that email marketing is the main cause of increase in ROI. There are several factors that contribu...

People are busy. Between jobs, hobbies, families, and everything else people have going on, the last thing they want to do is look through a bunch of boring emails. That would be a waste of time and people simply don’t have the time to waste. No one will s...

Every audience is different. If they’re all different, then they all need to be approached in a different way. Although the product is the same, the demographics of your audience will vary. The only way to have a successful marketing campaign is to connect...

What is the goal of your marketing campaign? What do you want to accomplish? What do you expect to gain? How do you expect your marketing campaign to change your company? Write it all down. The most important part of any marketing campaign is to understand...

Every Digital Marketer should implement split testing into their email marketing campaigns. An email sent without a split test is a wasted opportunity to improve your future campaigns. A split test, also known as an A/B test, allows you to give some of you...

The best apps for managing email marketing campaigns have statistics report systems that can help you analyze which elements work best with your subscribers. In order to increase your conversion rate and build a successful email marketing campaign, you nee...

There is certain criteria when it comes to designing successful email marketing campaigns. A well-designed campaign will increase the chances that recipients will open the email, which can also lead to an increased conversion rate. Here are some useful tip...

In your email marketing campaigns, a useful tip for generating more leads is to add buttons to share your social media accounts. Adding these social media buttons helps to amplify your email marketing campaigns because it provides your subscribers with ano...