The purpose of a marketing email is usually to generate traffic to your landing page. You can use emails to capture the recipients’ attention and direct them to a specific direct landing page via a link in the email itself. This direct landing page should...

Our readers and subscribers have different needs and interests. Segmenting your list allows you to cater to each individual subscriber. There are several easy ways to segment your list and optimize your marketing campaigns. First, you can download a segmen...

If you want your clients to read your emails, you need to have a catchy message to spark their interest. The more urgency in a subject line for an email, the better! If your clients feel like they might miss out on something, they’re more likely to open yo...

There is no better way to make your clients excited than to present them with good news! Have you recently launched a new website or product or redesigned your blog? Let your clients know about it! Inform them via descriptive and intriguing email marketing...

Email marketing is a tool that allows you to build a long-term relationship with your customers and subscribers through constant communication and personalized content. A way to grow even closer with your customers is to use a special date or event as a re...

Cultivating relationships with your clients is a crucial foundation for a strong loyalty program. You can create these relationships by encouraging your clients to be involved with your brand. You can invite them to participate in informative talks, produc...

Our calendar highlights all of the major holidays and important days of the year, including Christmas, New Year’s, Mother’s Day, Father’s Day, Black Friday and Cyber Monday. Your customers may be more inclined to buy your products or services on these spec...

Although your main aim of email marketing is to get buying customers, that should not be all there is to you. Help your customer feel needed or special by offering a token, no matter how small like a PDF or a special discount.

Just a quick note to let you know we’re getting ramped up to compete with the big boys. Our goal is to provide you with the best performance-based email advertising network that targets the best customers at the best times to generate revenue and build you...