Your “welcome email” should hold your subscriber’s attention throughout. From start to finish, the content of your “welcome email” must be intriguing. One of the most important goals of a “welcome email” is to initiate conversation with your subscribers. As a way to close your email, rope them in with a saying like “Do you have any questions?” or “How can we help you?” These questions encourage your subscribers to reach out to your company, which means that your “welcome email” could successfully accomplish the goal of increasing traffic to your company’s website. Remember the goals that you want your “welcome email” to accomplish and be sure that, but the time you close your email, you have at least laid the groundwork for these goals to be accomplished.

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