Dataczar Edge Blog

When creating your “welcome email” it’s important that you use the correct tone. The entire point of the “welcome email” is to connect with your subscribers and show them that you care. If your email is boring, monotone or lackluster, not only will it seem...

Timing is key. Whether you’re asking for help finishing a task at work, asking someone on a date or even cooking- all of these things require impeccable timing. One of the most popular sayings in the marketing world is this: “One of the secrets of email ma...

The importance of a “welcome email” is undisputed. They are crucial to a successful email marketing campaign, as they are the first impression that subscribers will have of your company. But what exactly is a “welcome email”? Its name really says it all: i...

The entire purpose of any digital marketing campaign is to increase traffic to your website and generate leads. In order for your campaign to yield these results, you first need to build relationships with your potential clients. A “welcome email” is incre...

Another way to segment your email list is to do so by campaign activity. You can analyze customers’ behavior surrounding previous campaigns by viewing data from previous campaigns. When using this criterion for a campaign, you have the possibility to selec...

Did you know you can use the shopping history of your customers at the online shop to segment your email list? I recommend this type of segmentation frequently as a commercial strategy to increase loyalty among your clients and subscribers. For example, if...

As you can see from our previous tips, personalization is an efficient method for connecting with your target audience. Another way to segment your email list is to do so according to the preferences of your audience. If you tailor to the specific preferen...

Another segmentation category is demography. If you can break down your target audience by demographic data, you can get a holistic view of who it is you’re advertising to, which can in turn lead to more personalized email campaigns. Segmentation through d...

The first way to segment your list for an email marketing campaign is through geolocation. Segmenting your list this way can be helpful because you may want to advertise differently in different locations. For example, if you’re a footwear company, you’ll...

Simplicity is the key to success. Bet you’ve never heard that before, but it’s true! You don’t draw potential clients in with elaborate tales or complex offers- you draw them in by telling them plainly what you’re selling and how it can benefit them. Keepi...