What to Post When You Have No Idea What to Say

  08/22/2025

We’ve all been there. You open your laptop, ready to post something to your blog, email list, or social media—and your mind goes completely blank.

You know consistency matters. You want to stay visible. But in this moment? You have no clue what to write.

Good news: you don’t need a groundbreaking idea. You just need a simple way to stay connected. Here are a few reliable ways to post something valuable, even when you feel stuck.

1. Answer a Common Question
Think about what your customers or followers ask you most often.
Even if it seems “too basic,” answering a frequently asked question builds trust and positions you as helpful.

Examples:

  • “What should I put on my homepage?”
  • “How do I start growing an email list?”
  • “How do I describe what I offer?”

You can share quick tips, a story from your experience, or even just a short answer.

2. Share What You’re Working On
People love behind-the-scenes content. You don’t need a finished product—just show progress.

Ideas:

  • A website update you’re testing
  • A photo of your workspace
  • A lesson learned while working on a project

It’s a great reminder that you’re real and relatable.

3. Reuse and Rephrase Something You’ve Said Before
Go back to a blog post, email, or even a sentence you wrote weeks ago and bring it back. Pull out a quote or tip and turn it into a new post or email.

Your audience doesn’t remember everything you’ve said—especially if it was helpful.

4. Share a Win (or a Lesson)
Did someone give you positive feedback? Did you overcome a hurdle this week?
Turn that into a short post about what you learned or what you're celebrating. It doesn’t have to be big to be meaningful.

5. Keep It Simple and Honest
Sometimes, just showing up and saying something like:
"I almost didn’t post today, but here I am. If you’re showing up too—good job.”
...is more than enough. People connect with honesty.

Final Thought
You don’t have to post something brilliant every time. Just keep showing up, keep sharing, and stay human. That’s what builds trust over time.

 

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