Product bundling is one of the best strategies if you're looking for a smart and proven way to increase revenue without attracting more customers. It's a simple concept: you group related products together and sell them as a package, often at a slight discount. This method not only boosts your average order value (AOV) but also enhances customer experience and encourages larger purchases with minimal extra effort.

What is Product Bundling?

Product bundling involves combining two or more items and selling them as a single offer. The bundle can include complementary products, variations of the same product, or a mix of bestsellers and slower-moving inventory. For example, a skincare brand might bundle cleanser, toner, and moisturizer in one package, while a tech store might sell a laptop, mouse, and sleeve as a “starter kit.”

Why Bundling Works

Customers perceive more value when products are grouped together, especially if they feel like they're saving money. It simplifies decision-making, reduces cart abandonment, and encourages impulse buying. For store owners, it's a chance to increase sales per transaction and move more products at once.

Types of Effective Bundles

• Pure Bundles: Products are only sold as a set (e.g., a grooming kit).

• Mixed Bundles: Products can be bought individually or as a bundle (headphones sold separately or with a phone).

• Buy More, Save More: Discounts based on quantity (buy 3 shirts, get 15% off).

• Gift Sets or Themed Kits: Ideal for holidays, birthdays, or seasonal promotions.

How to Use Bundling to Boost AOV

Choose products that naturally go together, like a camera and a memory card. This adds convenience and value to the customer while subtly encouraging a larger purchase.

Use Tiered Pricing to Show Savings

Display both individual and bundle pricing to show clear savings. For example, “$60 value for just $49” creates urgency and motivates action.

Highlight Bundles on Product Pages and Checkout

Show bundle suggestions on relevant product pages (“frequently bought together”) or during checkout to increase visibility. AI-powered tools can automate this based on customer behavior.

Create Limited-Time Bundles

Offer bundles during product launches, holidays, or flash sales to create urgency. This taps into FOMO and helps you move inventory fast.

Use Bundles to Introduce New Products

Pair a new or slow-moving product with a popular one to increase exposure and sales. Customers are more likely to try something unfamiliar if it’s part of a valuable deal.

Track Bundle Performance

Monitor which bundles sell best, the effect on average order value, and any changes in cart abandonment. Use these insights to refine and test new bundle combinations.

 

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