5 Best Practices to Optimize Your Video Content


After releasing your video, do you want to make it optimized for maximum performance? Then, follow the five steps to make it highly optimized.

Create a Video with a Goal

First, decide what feelings you want (fear or excitement), who you're talking to, and what you want them to do. Make it focused and get them to take action. For example, make them feel a problem and then offer a solution like signing up for a webinar.

Guide Your Viewers by Adding Clear CTAs

Add clear calls to action (CTAs) to tell viewers what to do next. You can use YouTube annotations or put a link at the end leading to more information. For example, if you're promoting an event, you could have CTAs for setting up a call, scheduling a demo, or checking out more content.

Capture Leads with Ease

Videos can capture leads like written content. For instance, email gates pop up when your video is shared on social media. Some video platforms also let you add forms at the end of videos, for instance, use email gates for videos (in-depth product demos).

Boost Video SEO with Simple Steps

Focus on three things to boost the SEO of your video content:

Keywords and descriptions: Pick words people search for in your industry. Use them in your video title and Meta descriptions.

Transcripts: Transcribe your video and turn it into a blog post.

Multi-platform promotion: Put your video on YouTube and other sites with a different title. Don't use the same content everywhere.

Check How You're Doing and Plan Accordingly

Get a video marketing platform to check who's watching your videos and for how long. Look at what works and what doesn't. For instance, check how long people stick around. If they drop off early, your introduction might be too long. Cut that part to take them to the main part quicker.

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