Winning People Over: Building Trust and Rapport


Taking inspiration from the book "How to Win Friends and Influence People," we delve into key principles that can help you master the art of winning people over. By implementing these ideas, you can create meaningful connections and forge lasting relationships in the business world.

Show Genuine Interest

To build trust and rapport, demonstrate a sincere interest in others. Take the time to listen attentively, ask thoughtful questions, and show empathy. Make people feel valued by acknowledging their achievements and recognizing their contributions. When you genuinely care about others, you establish a foundation of trust and create strong connections.

Find Commonalities

Finding commonalities or mutual ground is a powerful way to establish rapport. Look for shared interests, goals, or experiences. Highlight these similarities to foster a sense of connection and understanding. When people feel a sense of camaraderie, they are more likely to trust and collaborate with you.

Practice Empathy

Empathy plays a pivotal role in building trust. Put yourself in the shoes of others and seek to understand their perspectives and emotions. Show genuine concern for their challenges and demonstrate compassion. You create an environment where people feel safe and understood by practicing empathy, enhancing trust and rapport.

Be Authentic

Authenticity is key to winning people over. Be true to yourself and genuine in your interactions. Avoid trying to impress or manipulate others. Instead, focus on building real connections based on trust, respect, and integrity. Authenticity builds credibility and fosters long-lasting relationships.

Demonstrate Reliability

Being reliable is crucial in gaining trust and rapport. Follow through on your commitments and deliver on your promises. Be consistent in your actions and demonstrate dependability. When others can rely on you, it builds confidence and strengthens the bond of trust.


This article is part of our Business Coaching blog series. At Dataczar we talk to a lot of small businesses. We’ve found a few books that we keep recommending time and again. To better help our customers, we’ve added a Reading List for Small Businesses to our website. We encourage every small business owner to read and keep these timeless business books on their office shelf.