5 Types of Visual Content You Should Use in Content Marketing


Ninety percent of people learn information through visuals, so it makes sense to create visual content to make your customers more informed. Here are 5 different kinds of visual material that will take your marketing to the next level.


Images can add a personal touch to a marketing campaign but can be expensive or time-consuming. Canva offers a user-friendly interface for creating unique and attractive images.
Additionally, photo-sharing sites like Flickr and Morguefile offer an endless supply of excellent quality photos that are free to use.


Videos can be highly effective in demonstrating how your product solves common problems. High-quality videos can elevate your marketing campaign and increase conversions. A study found that including a video on a landing page can boost conversions by 86%. To enhance your business, consider using how-to videos, animated explainers, demonstrations, or customer testimonials. Create the videos that align with your brand's style. InVideo is a powerful tool to help you dominate your video marketing strategy.


Infographics are a great way to present complex data and statistics to use accurate and contextually relevant information from peer-reviewed sources.


Presentations can be shared with the world via sites like SlideShare, allowing them to inform and communicate with their audience. Presentations serve a similar function to infographics but have a larger scope. It is important to remain consistent with fonts, borders, and colors, proofread for spelling and grammar mistakes, and keep sources as reputable as possible.


Screenshots are a powerful tool for trust-building, providing a glimpse into the inner workings of a product or service. They can be used to back up claims in sales content and annotated to draw attention to a particular part of the image. They can also be used in infographics and SlideShare presentations.


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