Principles of Creative Cooperation to Lead Your Corporation


The 7 Habits of Highly Effective People, written by Stephen Covey, provides a framework for individuals to achieve corporate leadership, specifically fostering creative cooperation among team members.
Here are a few of the principles that can help promote cooperation in a corporate setting:

Proactive vs Reactive

Being proactive means taking the initiative and being responsible for your actions rather than just reacting to events around you. In a corporate setting, encouraging team members to take ownership of their tasks and responsibilities is proactivity, leading to a more cooperative and productive work environment.


Empathy is the ability to put yourself in someone else's shoes and understand their needs, wants, and goals. You can foster a sense of understanding and respect among team members by promoting empathy within your corporate culture, leading to better cooperation and collaboration.


This means actively listening to the perspectives and ideas of others and being transparent about your own goals and intentions. When team members feel heard and understood, they are more likely to work together effectively.

Win-Win Mindset

Cooperation is most effective when everyone involved feels that they have something to gain. The "win-win" mindset encourages finding solutions that benefit everyone involved rather than just one person or team. This approach promotes a culture of collaboration, where team members feel valued and supported, leading to greater cooperation and a more successful outcome.


In a corporate setting, effective cooperation often requires a level of interdependence between team members. This means recognizing that each person's success is tied to the success of the team as a whole and that everyone must work together to achieve the common goal. By promoting a sense of interdependence, you can encourage team members to support and depend on each other, leading to greater cooperation and a more successful outcome.


This article is part of our Business Coaching blog series. At Dataczar we talk to a lot of small businesses. We’ve found a few books that we keep recommending time and again. To better help our customers, we’ve added a Reading List for Small Businesses to our website. We encourage every small business owner to read and keep these timeless business books on their office shelf.