Types of Calls to Action to Try in the Blog
A call to action (CTA) encourages your audience to take a specific action, such as signing up for a newsletter or purchasing a product. Here are nine types of calls to action to try in your blog:
Subscribe to a Newsletter
Encourage your audience to subscribe to your newsletter to receive regular updates, news, and special offers.
Download a Free Resource
Offer a free e-book, white paper, or another valuable resource that readers can download by clicking a CTA button.
Follow on Social Media
Encourage readers to follow your brand on social media platforms like Facebook, Twitter, and Instagram.
Provide a way for readers to contact you directly, such as by filling out a contact form or calling your business.
Register for an Event
Promote upcoming events, webinars, or conferences and encourage readers to register.
Purchase a Product or Service
Include a CTA button that directs readers to purchase your products or services.
Leave a Comment
Encourage readers to leave a comment and engage with your content by posing a question or asking for their opinions.
Add the “Read More” Button
To make your content more enticing, consider using a "Read More" button. Rather than displaying the entire post on your homepage, feature the first few paragraphs of your content followed by a "Read More" CTA. This approach works well on your blog, customer case study page, and press newsroom.
When someone becomes a lead but isn't ready to buy, it's time to focus on lead nurturing. Offer a product demo, free trial, or free quote that aligns with your product offering. Promote these CTAs in places where you know leads frequently visit, such as a smart CTA option in a blog post or at the bottom of a marketing offer's thank-you page.
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