Custom Website Design Trends 2023


If you are not currently considering web design for 2023, the time is now. Already, customized web design trends for 2023 have begun to appear, and it is essential to pay attention if you want to stay on-trend and engage site visitors.

However, what does the future hold for site design? Will things change in regard to website design? Well, not everything, but certain customized web design trends for 2023 merit your attention.

Page Speed

Page speed is one customized web design trend that will continue to emerge on lists of leading web design trends.

Don't disregard page speed when:

  • Developing new page layouts
  • Introducing site updates
  • Developing a brand-new website layout

If you do, you risk losing:

  • Traffic 
  • Conversions
  • Search engine rankings

When it comes to search engine optimization, search engines such as Google are now analyzing the page speed of websites. Google utilizes page speed and core web vitals to determine how quickly a page loads and becomes accessible to users.

If you wish to increase page speed, you can take the following measures:

  • Compress photos
  • HTML, CSS, and JavaScript code can be condensed.
  • Utilize a content delivery network (CDN)

You can also invest in page performance optimization services, which will save up time for you and your in-house development team. Instead of worrying about your website's speed, a reputable service manages and optimizes it on your behalf.


Creating an accessible website isn't only about avoiding a six-figure fine; it's also about ensuring that all of your website's visitors can utilize it. Given the nature of your firm, you wish to design a website that anybody can access.

Multiple requirements must be satisfied to comply with the Americans with Disabilities Act (ADA) Standards for accessible design. The majority of businesses, therefore, invest in ADA compliance services or tools.

For example, if you have a WordPress website, there are numerous plugins accessible.

Whether you decide to engage with a service provider or employ a tool, you want to begin immediately. The longer your company delays adopting this web design trend, the longer your site will be inaccessible to individuals with impairments.


You've heard the phrase "keep your design basic" for years.

Nonetheless, it is essential for the 2023 customized website design. Users no longer have the time (or the patience) to navigate a website with poor navigation or pages that load slowly owing to huge motion graphics. When we declare that the future of web design is simple, we mean it in every aspect.

How can I simplify my website's design?

Try streamlining the following aspects of your website to enhance the user experience and seamlessly transition towards the future of web design:

  • Your orientation
  • Your visuals
  • Your home page
  • Your colour palette


Certainly, a photo of your team at happy hour is a great way to add a personal touch to your website. However, when we consider the web design trends for 2023, this photo may not be sufficient. Instead, several businesses have begun to include illustrations on their website pages.

This not only gives your website pages a modern appearance but also makes them distinctive.

Users will remember your website because it does not contain the same contrived shot of your smiling personnel. When using an illustration, you can use your brand's colours and be as detailed as possible to achieve the desired effect.

How do I include images on my website?

If illustrations do not match the aesthetic of your website, there is no need to feel compelled to use them. However, graphics are a terrific technique to achieve a current appearance while rebranding.

GIFs as Images

The days of just including a stock image in your text are over; if you do so, your visitors will feel bored long before they finish reading your pages. Incorporating GIFs into your content will be a key trend in web design in 2023.

They help engage users and keep them on your pages for longer, and they also add a distinctive design feature that improves the user experience.

How do I implement GIFs on my website?

Utilise a programme such as Gyazo to make amazing GIFs that engage people in your site's content, and search for content that provides instructions.

Animations as the New Trend

Similar to GIFs in your content, animations are an upcoming customized web design trend for 2023.

Not only are more websites incorporating GIF-based animations into their content, but they are also incorporating animations on their home page, in calls to action, and elsewhere.

How can I implement animations on my website?

According to this 2023 web design trend, incorporating animations is a fantastic idea if you want to add more life to your website. However, you shouldn't overdo it; only include animations on your homepage and other crucial pages.

Voice Optimization

Voice shopping is projected to become a $40 billion market by 2022. Today, more businesses improve their websites for voice searches, and this trend will continue in 2023. To score highly in search engine results, you must optimize your website's content for voice search.

As you probably already know, high search engine rankings enable you to attract more qualified visitors to your site. If you do not rank highly, likely, you will not receive much site traffic, and your nicely designed website will be ineffective.

How can I optimize my website for speech recognition?

Working with a reputable voice search optimization firm will allow you to maximize voice integration! To guarantee that your writing appeals to every audience, you should utilize language comparable to what real people would say.


If you are feeling confused about incorporating these trends then you must visit Dataczar. Dataczar, a comprehensive digital marketing agency specializing in web design, may assist you!

In terms of marketing and design, we are always ahead of the curve, and we can help you upgrade your existing website or construct a revenue-driving website from scratch.