Ways to Create a Marketing Plan for Your Small Business


Let's dive right into our proven ways for creating a small business marketing plan! 

Do SWOT Analysis

This stands for Strengths, weaknesses, opportunities, and threats.  Following the completion of your SWOT analysis, you may also think about looking at your main competitors and determining what kind of marketing they appear to be using, where they seem to be succeeding, and where you might be able to stand out.

Decide How Much You Can Invest

You must think about your budget and timeline while setting your marketing plan.

  • Set a budget
  • Budget your time

List Your Marketing Goals

Here are some marketing goals to consider. Whichever of these makes the most sense for your company can be chosen, and it is then up to you to make it happen. 

  • Ensure an online presence.
  • Produce leads (and customers).
  • Increase your brand recognition.
  • Connect with and involve your audience.
  • Get more online users.

Determine Who Your Target Market Is

Think about these factors:

  • Who are your customers, and how many do you want to reach?
  • What are your customers currently buying from you?
  • What type of information influences their purchasing decisions?
  • What do your competitor's customers look like?

Choose Your Marketing Strategies

  • To increase the marketing, focus on a few tactics, including Facebook ads, SEO, and videos.
  • The budget that you set in step two can be reviewed once you've finished this process for each marketing goal. Assess what's feasible and doable from a time and financial perspective.

Make a Prioritized Action Plan for Your Tasks

At this stage of developing your marketing strategy, you should also consider whether you want to collaborate with a marketing partner or outsource your marketing strategy. Outsourcing your marketing may cost a little extra money, but in the long run it will save time and produce greater results.

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