How to Start and End a Perfect Business Email


A strong “start” ensures that your business email makes a favorable first impression. A weak email opening could cause your email to be deleted immediately.

The following three components make for a strong email opening:

  • Subject line
  • Salutation
  • First sentence

Now let's examine each component.

Subject Lines

Most email recipients read the subject lines before selecting which emails to keep and which to trash or deal with later.

Good email subject lines are customized, descriptive, and pertinent to the audience. In addition, too ambitious email subject lines frequently fail to capture the reader's attention. Remember that not all exclamation points result in more opens. Also, never use a blank subject line in an email; emails with blank lines are frequently sorted into the spam category.


It's frequently preceded by the word "Dear" in more official emails.

Here are some examples of formal business email salutations:

  • Dear Sir
  • Dear Madam
  • Dear Mr. John
  • To Whom It May Concern
  • Dear Dr. Smith

The First Sentence

An email's opening paragraph impacts whether the recipient will read the rest of it, therefore, a professional email should include a strong opening statement. Show in the first sentence about your business contract to the recipient.

How to End an Email

Have you ever reached the conclusion of an email and been stumped as to how to close it? It's not just you - it's crucial to close emails properly. 

Here are a few tips to end an email:

  • Best of Best Wishes
  • Add signature
  • Company name or title
  • Contact information, also link to any of your business websites
  • Add your photo (at the end) if applicable

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