No one cares what you want, let us explain: When you apply for a job, the company does not care if you need money to pay your bills. Your employer wants to hear how you can solve the firm's problems. If you eat at a restaurant, you do not care about the business owner's profits; you're only thinking about your hunger or cravings.

When a telemarketer calls, you feel the urge to hang up right away. This caller's a stranger and is interrupting your day. They want you to show them kindness, yet you don't know if it is a scam or why you should help.

But when you go to the supermarket, you can look at stuff and develop trust in the quality. You also enjoy the ambiance before you pay. The experience before checking out makes you want to keep shopping there. If you hope for a specific result, give people what they want.

Everyone Trades Something to Fulfill Their Desires

- Sellers exchange products or services for money.
- Employers pay wages for professionals to work for them.
- Creators trade content for people's attention.
- You give up your single relationship status for companionship.

Stephen Covey, the writer of 7 Habits of Highly Effective People, says giving is essential. He explains that we support people who share before asking for a favor. If you want to learn more about human behavior, read Covey's 7 Habits book here. "7 Habits of Highly Effective People"

This article is part of our Business Coaching blog series. At Dataczar we talk to a lot of small businesses. We’ve found a few books that we keep recommending time and again. To better help our customers, we’ve added a Reading List for Small Businesses to our website. We encourage every small business owner to read and keep these timeless business books on their office shelf.

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