Technical Skills Don't Equal Business Success


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"I don't have any technical skills." The Dataczar team hears this objection a lot. And we agree with Michael E. Gerber - the writer of The EMyth Revisited - that technical skills don't equal success.

  • Be coachable to learn soft skills.
  • Be open-minded to solving problems.
  • Be willing to work on your communication abilities.
  • Be empathetic to customers and employees.

The need for technical skills got phased out by technology. Also, everyone knows that some providers have not progressed with the times. By using Dataczar, you can set up your blog and website without even using code. In today's world, there's a simple app to help you achieve your business goals as a new entrepreneur.

What Matters When Running a Business?

Technical skills don't translate to excellent business skills. Talent and expertise get you hired, but understanding accounting, taxes, budgets, marketing, and your target audience keeps businesses successful.

  • When you start a business, research tax laws and budget tips.
  • When you start a business, learn the basics of marketing.
  • When you start a business, focus on your sales and expenses.

Money keeps your business afloat. Learn the skills that generate income for your brand.

Did you find this tip from The EMyth Revisited by Michael E. Gerber helpful? You can check out the book here.

This article is part of our
Business Coaching blog series. At Dataczar we talk to a lot of small businesses. We’ve found a few books that we keep recommending time and again. To better help our customers, we’ve added a Reading List for Small Businesses to our website. We encourage every small business owner to read and keep these timeless business books on their office shelf.