5 Essential Content Marketing Tips for Businesses and Brands
The bulk of blogs, tweets, and webpages is only partially business content. It's content management, branding and social outreach that make your business stand out from the crowd.
Let’s continue with 5 essential content marketing strategies to run a successful business!
Prioritize your Audience and Enhance Your Discoverability
Put your audience first! As a rule of thumb, the content strategy must revolve around providing value to the audience. Offer them expected content and use high-traffic search keywords in your headers and descriptions to maximize visibility.
Contemplate Your Content as Data
Good content marketing strategists engage the audience at any turn. Being content strategists, you need to know how to spin your content and monitor, track, report and watch continuously to refine and adjust the content.
Make a Plan: Define the Goal
Make a content calendar to highlight major holidays or business events on which you want to create content. Use this calendar in multimedia strategies and for guest posting, and follow the timeline throughout the month for your distribution sale channels.
Develop a content strategy based on chunks that can be repurposed through different channels. A few ideas for repurposing are:
- Create PDF guides from old blog posts.
- Create a series of email courses based on a webinar to sell.
- Explore case studies and create the infographics from old blogs.
Set a Clear Direction for Your Content
Break down the content types into different phases of the funnel. Get the idea from here:
- Create Facebook ads, landing pages, explainer videos, and infographics for outreach branding.
- Create a phase of email series, reviews, and questionnaires for closing sales.
- Set the Social media, informational blog posts, case studies, and quizzes for conversation.
- Do Exclusive offers, whitepapers, e-mails, contests and surveys.
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