Use Formatting to Get Higher Google Rankings


The best niche articles are 2,000 to 3,000 words. How do you get a high ranking but not have to stress about the word count? Write a post of 1,500 words. However, 1,500 words are a lot to create for a blog.

The best formatting for a niche article not only aids your ranking, it also helps you write 1,500 words without fluff or filler content. This outline allows your readers to understand what they read, plus helps them progress to the bottom of your post.

Rules and Explanations

The formatting answers all of the questions a reader has about the topic. Let us go over the primary terms for the article structure.

  • H represents the headers.
  • H1, H2, and H3 - these numbers refer to the organizational setup of headings and subheadings.
  • H1 is the largest heading.
  • H2 is a medium-sized subheading.
  • H3 is the smallest of the header sizes.

Here is the article format to have Google understand your article, and rank your post higher.

  1. Only use the H1 header for the story title.
  2. Only use H2 headers for your main subheadings or article sections.
  3. H3 headers are for lower sub-headings.

Thus, your article will only have one H1 heading. But it will have a mixture of H2 and H3 headers.


For example, you can outline your articles as H1, H2, H2, H3, H3, and H2. The format depends on the questions you answer with your post. Let us do an example.

H1 - Why is the sky blue?
H2 - Why does the sky change color at different times?
H2 - Is the color of the sky blue?
H3 - Reflection of the ocean
H3 - Raleigh scattering
H2 - Conclusion and sources

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