Best Techniques to Attract Your Audience With SEO Visuals


Today, the Internet has quickly become a land of visual stories. Every editor, blogger and web designer aims to be a trending topic, except the Internet is a vast wasteland with over a billion websites. Content must first be discovered before it is viewed - that's where search engine optimization comes in.

Getting a good ranking in a search engine helps to generate traffic and increase business, this is precisely the job of SEO. Through this article we'll present you the best useful methods to attract the attention of Internet users, with SEO visuals:

Create Captivating Visual Stories

No matter how often Google, Bing and other search engines update their algorithms, the goal is still quality content that naturally attracts visitors. Websites that provide users with the information that they're looking for will always be more popular, and more popular websites will almost always rank higher in search results.

Of course, creating a successful visual story requires more than just pasting images into text. Creating an effective graphic message is a true art. On the other hand, there are many online resources that can help storytellers translate their ideas into compelling presentations, infographics and other web content, both for amateurs and professionals looking to improve their creations or find new inspiration.

Choose Visuals that Encourage Sharing

Social media has transformed digital marketing and the way businesses communicate with their customers. Sharing visual stories is one of the most effective ways for businesses to engage their customers today. National Geographic is a perfect example of a brand that expertly uses visual storytelling on social media.

Even with widely shared content, building your brand's audience on social media can be a slow process. However, attracting users organically and strategically is key to success. Because Google is able to detect the quality of followers, efforts to buy a large number of followers by proxy are doomed to failure. Instead, post shareable content on a regular basis, such as helpful articles, practical tips, and open-ended questions that spark discussion.

Create a Video Presentation

A video presentation is effective in communicating a message and getting viewers to take action, but what impact does it have on search engine rankings? A few years ago, the answer would have been simple: it has no impact. However, the rise of online video has prompted Google to incorporate it into its search algorithm. The search king has finally recognized that video is evidence of high-quality content, and its presence will only increase its ranking factor in the future.

YouTube, owned by Google, is now the second largest search engine in the world. Therefore, adding video content to the site improves overall search rankings. Keep in mind that a video transcript decodes your entire audio content for search. If your video slows down your site, use an embedded video thumbnail that doesn't load the video player until you hit the play button. Choose a clear, relevant thumbnail for your content.

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