4 Best Ways to Avoid the Spam Folder


Email Marketing is the most straightforward and cost-effective method of communicating with prospects and customers. Indeed, with a return on investment (ROI) of 40 to 1, e-mailing is unrivaled and is why this digital marketing lever is so well-liked.

83 percent of B2B marketers use newsletters as part of their digital toolkit - the figures do not lie. Fortunately, it’s easy to take a few precautions to ensure that your email campaigns arrive in your recipients’ inboxes and not in junk mail.

Choose a Sending System With a Good Deliverability Score

We’re not talking about Outlook or Gmail which are email clients; we're talking about emailing services whose goal is to make it easy to send and track your email campaigns. 

Choose a provider that is known to have a high deliverability rate. A less qualified service will quickly see its deliverability rate drop and then be blocked by Gmail, Yahoo or Hotmail!

Taking Care of Your Contact List

It takes time to build an e-mail address database by having customers sign up to your newsletter. 

Never accept unduly appealing proposals to sell or rent hundreds of ostensibly qualified leads. Purchased - or scraped lists - are not only known to deliver poor addresses, resulting in high bounce rates and blacklists, but they also do not help you develop your business. Similarly, don’t scour the Internet for email addresses.

Monitor the Opening Rate of Your Campaigns

Spam filter algorithms now consider the level of engagement with your e-mails. As a result, if the recipients of your emails promptly delete them without viewing them, you enhance your chances of being labeled a spammer.

Do not be concerned. There are several techniques to increase your open rates, including:
- Making your emails more personal.
- “Humanizing" the sender’s name.
- Segmenting your contact list by sector, action, or any other helpful signal.
- Creating eye-catching e-mail subject lines.
- Distributing informative information to your recipients.

Find the Right Sending Frequency

Another typical reason e-mails are routed (incorrectly) to the spam box is that the receiver has simply forgotten who you are. For this reason, it's not advisable to send an e-mail every two or three months. Simply put, your contacts will forget about you.

Similarly, if the sender in the “From” section is unfamiliar to your subscribers, they may delete your mail. As a result, your open rate decreases. Worse, they may have forgotten that they joined up for your email list in the first place. They may report you as junk mail if they do not comprehend why you are sending them your email.

To avoid this, send your emails frequently enough so that your receivers don’t forget about you.

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