Many “trends” in marketing become obsolete from one year to the next - this is true of email marketing as well. Email Marketing is quite powerful, particularly if you have a well-defined approach that isn't regarded as old. Knowing what to expect and how client preferences shift, provides businesses with a significant competitive advantage. Discover the 7 e-mailing trends for 2022 in this post.

Create Hyper-Personalized Emails

To create highly tailored experiences, hyper-personalized emails integrate data from various client touch points. Sending emails with product recommendations based on previous purchases, monthly/annual use reports, and customized offers based on behavior are some examples.

Artificial Intelligence AI

Up until now, artificial intelligence (AI) has been the buzzword in practically every business, and it’s finally making an appearance in email marketing in 2022. Because of the numerous data points that marketers must examine nowadays, AI technologies are becoming a significant aspect of email marketing.

Having a large amount of customer data is useless if you can’t transform it into usable, repeatable insights. That’s where artificial intelligence comes in. You may utilize AI technologies to analyze enormous volumes of data, improve analytics, track consumer trends and forecast user activities.

Micro-Segmentation

According to research, the demands of your target audience are never the same, they vary often. This implies that your email lists must be frequently updated and even renewed based on their current activity. One method is to incorporate a poll in your emails to stay up-to-date with your audience’s shifting demands and preferences.

Micro-segmentation can be done depending on a variety of factors, including:
-Situation (home location, office location, frequented locations, etc.)
-Personal preferences and shopping habits - such as preferred time to shop, preferred eating habits, time to read email, history of returns to abandoned carts, etc.
-Age range, gender, and occupation
-Travel experience (favorite travel locations, previous travel history, etc.)

Automation

If you haven’t jumped on the email automation bandwagon, you’re missing out on high engagement with your audience.

No matter how hard you try, you cannot manually reach your prospects when they are ready to convert. That’s why automation was created: to make marketers’ jobs easier by creating “if” and “when” scenarios to send behavior and action-triggered messages.

Privacy in Focus

After the introduction of the GDPR, email marketing trends have undergone major changes. Professionals must now incorporate privacy and consent directly into their strategies to comply with ever-changing laws and regulations.

Only 21% of consumers trust big companies with their data, which shows that there's still a lot of work to do be done. You need to be transparent about how you collect data and communicate the exact process to your subscribers.

Interactivity

As the competition continues to grow, marketers are putting more and more effort into making sure that their email campaigns are captivating and engaging for users. And, contrary to popular belief, it’s not that difficult to make your campaigns interactive. In short, you can achieve interactivity with even the simplest of steps.

User-Generated Content

Including user-generated material into emails is the most effective approach to communicate your message and persuade your readers to take action. As the name implies, this refers to any form of user-generated content published by brands. Social media postings, positive and negative reviews, case studies, polls, blog articles and even webinars are all examples of user-generated content.

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