What a relief! You’ve just finished creating material for online distribution. There are just a few minor tweaks required before you can post it on your blog. All you have to do now is to wait for the comments and social media shares… However, as is customary, you receive no engagement from your users.

Perhaps, this is due to the fact that no one is reading your content, but why is this the case?
It’s possible that it’s due to the themes you cover. There's also a very good chance that the problem does not exist, and it's more likely connected to your content’s formatting!

There are readability ratings available, such as Flesch-Kincaid provided by Yoast. But in this piece, we’re going to teach you simply four formatting elements that you can use right now to make your posts more readable. It’s also an easy approach to differentiate yourself from the competition.

Keeping Your Paragraphs Short

As surprising as it may seem, white space makes your article readable. With short paragraphs, you give your text space. You avoid blocks of text and your words breathe.

Adding paragraph breaks is super simple. Just position the cursor where you want to insert a new paragraph and press the “Enter” key on your keyboard.

Adding Subtitles

Sub-headings are like indicators that guide users while reading your articles. Any web content can be divided into sub-sections, and each sub-section should have a clear (and if possible) attractive sub-heading.

These sub-headings help your readers to quickly browse through the content and are very useful for readers who read your entire article. Subheadings prevent readers from feeling lost while reading. To make subheads stand out, you can also decide to capitalize the first letter of each word in the subhead. But this is not a requirement!

Highlight Your Key Messages With Bold Text

Bold text is a great way to draw attention to a key point or an important phrase, but be careful not to overdo it. We recommend bolding only one sentence per subsection.

Some bloggers prefer to change the color of the text rather than bolding it. It’s another way to make it stand out, especially if the color is consistent with your graphic design.

Abuse Bulleted Lists

Sometimes you need to list items in the form of a list. For example, you might write: in this article, we look at paragraphs, subheadings, bold text and lists. However, if your list has more than 2 items, it’s much easier for web users to read them if you format them with a bulleted list.

In this article, we looked at 4 characteristics of readable content:
-Paragraphs: keep them short.
-Subheadings: help your reader find their way around your content.
-Bold text: extract a key point.
-Lists: to give weight to your listings.

Dataczar Connect is an all-in-one marketing solution that allows you to build a beautiful website with ease, create campaigns in a few clicks, and make branded marketing materials in a matter of minutes. There’s no coding or hidden costs. In just 5 easy steps, you’ll have your own domain for your business or brand and begin connecting with prospects through omnichannel marketing and content creation.

Submit

---