The Importance of Storytelling in Emailing
Many of us might remember a commercial that aired years ago because it told a tale that we felt we were a part of. It's true that when a person hears or reads a tale, it sticks with them. A tale will stay with us much longer than data and numbers will.
According to neuroscientific studies, when a person listens to a narrative, dopamine - a neurotransmitter hormone crucial for memory retention - is released. The cortex of our brain becomes active and conceives the narrative for a lifetime.
Use People to Tell the Story
Characters that are relatable are at the heart of every tale. A relevant name with which a narrative begins immediately establishes a bond between the reader and the story. A name in the subject line also generates immediate interest. Similarly, having names in a tale allows the listener or reader to begin picturing everything that's stated, allowing them to better understand the plot and making it more credible.
Never Use Your Email to Make a Sales Pitch
Every hour of the day, starting at the beginning of the day, one sees advertising. Advertisements abound on the Internet, in newspapers, and on billboards all around us; everyone is attempting to sell us something. If your email also includes a sales pitch on the unique selling points of your products and services, the user is unlikely to read it all the way through.
Email marketing is not intended to be a sales pitch for your product, but rather to register your brand in the reader's memory and develop a relationship with the consumer. It's critical that you create a story around your product in order for consumers to be interested in your email.
Tell Us More About Your Experience
A tale about a personal event has a huge influence on the user; it absolutely engrosses the reader. Photographs and videos attached in emails have a greater influence on the user.
A personalized tale makes an impact on the reader and easily motivates the user to click on the call to action, meeting your email marketing goal. Sharing a personal narrative also helps to retain clients since they realize they have something more to give than you have and choose to continue with you.
When you decide to write a narrative, make it as authentic as possible. Everything in the tale, including the photos, the theme, the videos, and everything else - should all be true. This is the opportunity to relate your narrative, or the tale of someone else who has used your products or services, and you should keep it genuine.
True stories, when written from the heart, create a strong bond with the reader. A story about a delighted client or about how you develop your products or the techniques you use to provide your services entices the reader.
Inform Them of Your Existence
People are born curious, and when they discover your company's journey and discover your narrative, the engagement with the brand is incredible. Putting your narrative forward will connect with the customer's thoughts anytime they come across your brand and impact their decisions. This influences whenever they have to select between your brand and your rival.
Speak of you, how you came to be, and what inspires you. You can explain intriguing facts about your firm, such as how your logo was made or how your mascot was created, or anything else that is particular to you. You may also offer a case study that resulted in new product innovation in your organization.
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