Four Essentials of a Landing Page


If you sell products or services online, you'll need a landing page. This page helps you to capture emails for building trust and marketing offers to potential buyers. Here are four essential elements to ensure high conversion rates.

Clear Value Proposition

Here are rules for clear value proposition: avoid creative puns and one-liners; choose short sentences and simple language; and let people know what you've built. Explain how your product solves problems or improves the situation. This will help you to avoid visitors from leaving empty-handed.

Clear Call to Action

Have at least three buttons. Place them at the top, middle and end of your landing page. Each gives visitors an opportunity to buy the moment that they are ready.

Lead Magnet

If someone doesn't buy, create a chance for you to ask for the sale another time. Offer a free e-book, webinar or course through a pop-up to collect emails. If you don't have a freebie, use TypeForm to ask simple, preliminary questions and collect emails.

Social Proof

It’s best to show happy customers owning your product or service. If you don’t have this, don’t get discouraged. It's equally effective showing photos of your products or samples of the results you can create. These act as proof of the benefit claims on your website. Use images, videos, or mockups to show what's possible when someone works with you.


If you are a service provider and want to skip landing page set up, use Calendly or Setmore to schedule 30-minute talks with potential buyers.

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