The Key Benefits of Linking Social Media to Your Website
Social media is the most efficient platform for interaction between businesses and potential customers. Accessible at their fingertips, people increasingly spend more time on social media apps. As of 2022, it is estimated that people spend 147 minutes per day on social media.
Owing to the popularity of social media, it is imperative that you add social media links to your website. This enables prospects to easily follow you and communicate with you on social media platforms.
It also helps with link building and sharing your profile more conveniently. This ultimately helps your content gain more exposure and more subscribers.
Let's take a brief look at a few key benefits of linking your social media to your website.
Social Media Marketing
Social media is used extensively to market products and services. Businesses engage with prospects through social media to increase outreach. According to statista.com, social networking sites will reach 3.96 billion users in 2022.
The least aware prospects targeted by social media ads can instantly visit your website by linking social media and your website. They can gain access to more information on your products or services, thus increasing their chances of purchasing. It is a cost-effective method to achieve a high sales volume for your business.
Rank Higher in Search Engines
Linking websites and social media also helps rank your website higher on the search engine results page. According to a 2014 study by Prof. Kamlesh M Patel, To Study Effect of Social Media to Improve Website Ranking, "Search engines are increasingly utilizing users' recommendations of social networks to rank pages in the search engine results page."
Hence, social media links will add more keywords to help your web pages rank better and drive more traffic to your website.
Link building is very instrumental in driving traffic to your website. It is the process through which other businesses agree to display your website link on their own. Your website gains credibility and value as the number of links you receive increases.
Social media helps your business get exposure. It helps to improve link building through outreach and content promotion. Furthermore, linking social media to your website helps you connect with like-minded individuals who can help you grow. Sharing your experiences enables you to achieve your goals faster.
A good strategy is to regularly update your social media and website to stay relevant. This helps search engines realize that your business is functioning and not redundant. Make sure that the content on your social media and website is consistent. If your website has a blog, make sure relevant content is posted regularly and is also posted on your social media.
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