How to Use Social Media for Your Business and Career


Social media was originally/primarily used for entertainment purposes, but that is no longer the case. Social media is becoming an important component of how people connect in various sectors of life, as well as how work gets done – from companies to government. 

You can use social media to perform at least four vital things:

  • Learn about fresh ideas and trends.
  • Connect with existing and new audiences in new and exciting ways.
  • Bring traffic and attention to your work.
  • Create, craft and improve your brand.


Individuals and corporations should not overlook this serious, professional social networking. LinkedIn, with 500 million users, is the archetypal professional network, yet it isn't used as effectively as it could be. When I ask "Who's on LinkedIn?" in my social media classes, practically every hand goes up. But then I ask, "Who knows what they're doing on LinkedIn?" and the majority of hands go down.

Most individuals take it for granted and only use it when they have to move employment - and at that time it's frequently too late. It's preferable to learn how to utilize it when you don't need it. LinkedIn is most effective when used as a career management tool, and not only hunting for jobs.


The amount of characters has decreased, but Twitter is still all about making fast connections and exchanging ideas. Twitter might be more conversational than other platforms, but be sure you grasp the distinction between retweets, replies and direct messages (DM's). Retweets (RTs) allow you to share and optionally remark on the postings of others. By selecting "quote tweet," you may put a comment above someone's post; just pushing "retweet" sends it to your followers without any comments from you. When possible, cite tweets so that others understand why you are posting something.


Facebook is a worldwide phenomenon and has the most users. It's appreciated by businesses, groups and individuals. Facebook Live, which allows you to broadcast live to people all over the world, may be a handy tool. Businesses, in addition to journalists, have used Live to provide behind-the-scenes information, conduct staff Q&As, and host other events.

Facebook, like most platforms, provides privacy controls for your material, allowing you to choose who sees what. Settings include information that is visible to everyone online, to just your friends, or visible to specialized groups you build (coworkers, family, teammates, etc.). Many individuals don't pay attention to these settings and are occasionally astonished, for example, that someone viewed photographs that weren't intended for their eyes.


Instagram is becoming more than simply a place for gorgeous photographs; it is also becoming a platform for commerce. Instagram, which is based on images, videos, and captions, has 800 million users and is becoming increasingly important in the corporate sector.

Instagram should be part of your business toolset if you and your work are visually focused. Any firm geared toward consumers, such as travel, beauty, and others, may perform well on Instagram. We're also seeing older, B2B organizations, such as General Electric and IBM, use it. A lot of what you see on Instagram is extensively created with professional assistance, and you are unlikely to be able to mimic their scale and success if you are working on your own.

Each individual's experience and success rate with using social media in his or her work differs. It's more of an art than a science, with constantly changing algorithms and technology (as well as the whims of other users). The best method to assure success is to think carefully before publishing and to continually examine what you post as well as your overall online actions. You are unlikely to have time to devote to all of these networks – and whatever comes after – so choose the ones that make the most sense for you, your subject areas, and your timetable.

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