Relevant Do’s and Don’ts for Successful Direct Marketing Campaigns
More than half of young millennials feel that printed mails are easier on the mind and appear to be more trustworthy than digital mails. However, these traditional mails still get overlooked these days due to the ever-evolving phenomenon of digital marketing.
It suffices to say that digital mail marketing can prove to be highly memorable. Because it is the most tangible way to get your business out there in front of the target audience. Isn’t it?
Indeed, running a direct marketing campaign is one of the most effective ways to connect to prospects and customers. So, you need to come up with unique ideas to promote your products and services. This popular form of marketing equips your businesses to:
- Target a specific set of audience
- Reach out with personalized messages
- Improve customer satisfaction and loyalty
- Increase the budget level converting leads into customers
Regardless of what type of business you’re in, your campaign’s response and customer satisfaction should be higher.
When you’re planning for direct mail marketing, it is easy to lose sight of the campaign goal. So, let’s weigh down its pros and cons to ensure your goals are achieved on time:
Here, we have put together a list of do’s to help you explore the ins and outs of direct mail marketing.
Keep it Simple, Stupid (KISS)
Is this your first time planning a direct marketing campaign? It’s good if you just keep it simple and straightforward with no fluff. There are already several testing variables within every digital marketing channel. So, if you test so many variables at one point in time it may have a negative impact on your digital marketing channel.
Once you have established a set baseline for customer conversion metrics and responses, you can test other channels and creatives as per the campaign requirements.
Plan Pre-and Post-Campaign Posts
When you’re planning a campaign, it is imperative that you don’t just play all your cards at the start of the campaign. Have a proper strategy in place for the pre-and post-campaign posts, create a schedule and you won’t be missing out on key dates of when you need to post throughout the campaign.
Having a clear vision in mind would only help you achieve positive results by the end of the marketing campaign. So, make sure you come fully prepared for this exciting ride of your career.
Reach The Target Audience At The Right Time
As you know, direct mail marketing campaigns are structured in a way to target a particular set of consumers with a personalized message.
So, it is a wise idea to narrow down your customers and target those who are more likely to buy your products and services. This is what a perfect campaign looks like. Lesser costs lead to a higher success rate.
Plan The Testing Strategy
Having a flexible testing plan enables you to analyze your current approach and share with you the relevant insights required to better your current strategies without putting the marketing campaign at risk.
But, always remember not every test is going to be fruitful and rewarding. Therefore, test your campaign strategy more than once and give yourself enough time to evaluate the test results to make better decisions for the future.
Besides the do’s mentioned above, there are a few things that you should avoid doing when planning and implementing a direct mail marketing campaign.
Don’t Make the Campaign Complex
Overcomplicating the campaign strategy is one of the massive mistakes that a marketer can make. An unclear strategy only leads to an increase in costs and decreases the chances of achieving any positive results from the campaign.
Therefore, having an overall testing strategy of when each marketing plan will have a huge impact is of utmost importance.
Don’t Expect Things To Go As Planned
By the time you execute the marketing campaign, you’d foresee plenty of small and big challenges. For instance, the size of the audience is not what was planned or maybe creatives undergo way too many changes that eventually delay the start of the marketing campaign.
Despite what bottlenecks you face throughout the campaign journey, it’s better to launch the campaign when you have fully planned things in place.
Don’t Make False Judgements
Refrain from thinking that direct mail marketing doesn’t fit into your industry. There could be instances where a previous marketing campaign targeted the wrong audience. So, you can take these lessons forward to establish a powerful campaign in the future.
Direct marketing has the potential to find the right mix of channels, targeted audience, and personalized message to drive success for your brand or business.
In a Nutshell,
Whether you need to set up a direct mail marketing campaign, email marketing, or all in one marketing solution, we have the right marketing strategy to elevate your business’s product and services.
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