3 Ways to Impress Clients With Your Content


Today, we are sharing three ways to improve your content. This way, you can raise your rates and find better-paying clients.

Avoid stock images

A quick TinEye search will reveal how many thousands of times a stock image has been posted. This fact isn't a surprise since stock images are available to everyone. Instead, create photos that stand out and take pictures at a brand shoot. Take screenshots of websites or use design tools to craft your relevant, high-quality imagery.

Link trustworthy sites to your blog

Backlinks improve the SEO of your website. When writing blog posts, add links from trusted web resources. This data makes your argument more fascinating and convincing. If we are reading two similar articles and one says “email marketing is effective.” Then the other says “our survey of 200 businesses reveals emails increased sales by 63%.” We're going to give our attention to the latter because of the concrete details.

Feature the words of subject matter experts

People with a deep understanding of an area or topic add credibility to your article. A quick Google search or scroll down of their social media feed can yield their famous quotes. If you need something recent or relevant, build a relationship and then ask to interview them.

Executing these tips may take a while, but they pay off. Each activity will add credibility to your content and showcase your effort to deliver good-quality content. When you create high-quality articles, you often receive good testimonials. Good reviews and portfolios give you the confidence to raise your rates and pitch large clients.

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