5 Objections to Eliminate With Your Copy
Overcoming objections: the key to this is knowing what to say. The right script will have you quickly closing sales so don’t be afraid to specify who your ideal clients are in your offer. Here are the most common opt-out phrases of prospects:
- I need to think about it.
- I can't afford it.
- Why should I choose you?
- It's too expensive.
- I don't have time.
People make time for the things that they consider to be a priority. People also go into debt for what they believe is worth it. These same people will object to your price if you don't declare the value of spending money with you. The problem is that your copy isn't addressing some essential questions:
What's in it for me?
Make this information clear, simple and scannable by using bullet points to state every good thing that’s included in your offer. At no point in time should the contents, features or ingredients be a mystery.
How will this benefit me?
What is the problem that you are solving? How long before your clients see results? How often will they need the item to maintain the results? Show the features in action with your answers. For example, you'll receive exclusive stock images in your inbox to create a year's worth of content in two days.
What's the return on my investment?
Show how the purchase improves their income, life, confidence or relationships. Choose your ideal client's most powerful motivator. Then drive that point home with a 'this or that' scenario. For instance, would you rather spend $75 on car insurance or get the same value for $50?
That's a wrap! People only object when the perceived product value is low. To eliminate possible objections, you need to anticipate and address your client's needs early in your sales presentation.