Images account for 60% of the data loaded onto web pages. As a critical component of every website, image optimization is essential for speed. Here are three different techniques to speed up your image-heavy website.

Load fewer visuals

Loading too many images will slow down your website and frustrate users. You can use fewer photos by incorporating video or gifs. It’s exciting how meaningful visuals become when you avoid generic stock images.

If you are sharing multiple pictures, choose lazy loading. Lazy loading defers image loading until the photo needs to be visible on the user's screen. A good example of lazy loading is a Google search page. A search returns thousands of results, but the user only sees ten links per page.

Resize your images

When designing visual resources online, stick to smaller sizes. Depending on your camera resolution, the image size could be huge. Resize these photos before uploading them to your website pages.

Optimize your images

PNG, JPG, and GIF are universal image formats. An image format change causes differences in your web image quality. If you compress your PNG images to JPG format, stay within the standard quality level of 80 to 90. This level gives a good tradeoff between image quality and size.

With these tips, your slow, image-dense website can get faster load times and rank higher in search results. Remember to optimize and resize your images, and load fewer resources.

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