Desire for Success


How bad do you want success? It's normal to wonder where we'd like to be in 5 years. Or wonder what award, title or accolade we'd hope to achieve. But how much are we willing to sacrifice? How hard will we work for that achievement?

After chapter one, the next mental exercise of Napoleon Hill's "Think and Grow Rich" is figuring out how much we want success. Persistence and resilience don't seem like much at first but both are necessary when you need to do whatever it takes to achieve your goals. Thus, desire links positive thoughts and taking action together.

For example, if you desire leftovers in the fridge, you’re motivated to rush home. You ignore everything else and focus on finding the leftover storage container. Desire pushes you to act despite people's critiques or obstacles such as traffic. A vision of what the food will taste like, combined with burning desire, leads you to success. It's this combination that inspired some of the world's best inventions and discoveries. These include the light bulb, our understanding of gravity, and the airplane.

It's only when our desires align with our thoughts, that we stop making excuses and start working towards results.


Your mind is incredible; it has much more power over our bodies than we think. Thus, thoughts + desire (commitment) = action.

This article is part of our Business Coaching blog series. At Dataczar we talk to a lot of small businesses. We’ve found a few books that we keep recommending time and again. To better help our customers, we’ve added a Reading List for Small Businesses to our website. We encourage every small business owner to read and keep these timeless business books on their office shelf.