4 Elements Any Business Needs for Online Success
The first step in creating online success for your business is buying a domain and building your website.
After you have those completed, you’ll want to make sure that your business also does the following so that you are set up for online success.
Create a User-Friendly Website
When you are designing your website, keep in mind that users will only want to spend time on your website if it is easy to navigate and provides a favorable user experience.
Even if you are wanting a simple and straightforward website, you should make sure that you include a Home Page, an About Page that tells your brand story, a blog page, and contact information. On these pages, you will want to make sure that they have a uniform look (this can be done with colors, fonts, and image choice) and that all of the relevant information is easy for website visitors to find quickly.
Make Sure Your Website is Secure
Even if you aren’t running an e-commerce website that stores customer information, you still need a secure website. If you don’t your website will likely be targeted by hackers and malware, and it is less likely that the unsecure website will show up in search engine results.
You can take the first steps in establishing a secure website by obtaining an SSL (https://) and by choosing a trustworthy hosting provider.
Establish an Email Plan
Communicating with your customers via email is a great way to stay top-of-mind, drive traffic to your website, and even increase your sales.
It has shown that 80 percent of people who receive your email newsletter and visit your website will spend more time on your website.
Email marketing frequency should depend on your business’s unique needs, but consider sending a weekly, bi-weekly, monthly, or quarterly newsletter depending on how much your company needs to share news with your audience.
Integrate Your Social Media
Your company should be using social media as another cost-effective way to market online. On your website, make sure to integrate and link to your social media pages.
Vice versa, on social media, make sure to link to your website when it is relevant, like when you post a new video or blog there.
Get started building an effective website for your business today with Dataczar Connect.
Dataczar Connect is an all-in-one marketing solution allowing you to build a beautiful website with ease, create campaigns in a few clicks, and make branded marketing materials in a matter of minutes. There’s no coding or hidden costs. In just 5 easy steps, you’ll have your own domain for your business or brand and begin connecting with prospects through omnichannel marketing and content creation.