3 Buzzwords to Remove From Your Copy


When businesses want to stand out, they use buzzwords in their copy. This sounds familiar, right?

There are thousands of active words in the English Language. So we think more brands can find synonymous words or even better phrases to express the solutions they bring to the marketplace.

Thanks to overuse, these words are becoming obsolete fast:

  • Impact
  • Quality
  • Value

Of course, we are also guilty using these words once or twice too often here in our blog. That's because these words are on our minds. Plus, the vague nature of these words makes saying them in any context simple. This vagueness, though, is holding you back from digging deep and discovering what makes your brand truly unique.

We've included some examples of brands saying generic buzzwords differently in their taglines; some are very well-known:

  • Avon: The company for women (Impact)
  • Dunkin' Donuts: America runs on Dunkin' (Impact)
  • Mercedes-Benz: The best or nothing (Quality)
  • De Beers: A diamond is forever (Quality)
  • Burger King: Have it your way (Value)
  • Coca-Cola: Open happiness (Value)

In marketing, buzzwords mean nothing and everything at the same time. It's best to use clear and concise messaging to quantify customer expectations. The copy on your emails, website, and pitch needs to present a unified picture of your branding and what you do.