Imagine this: it's late, almost midnight, but you won't let yourself go to bed because you still have to prepare a launch sequence for your mailing list.

Picture this instead: you've finalized the details for your launch. Then you head to bed knowing that you can edit the specifics into an existing email sequence which you created months ago.

Automation isn't the enemy; it’s a productive hack for consistency and rest-filled nights. You don't need drastically different sequences for each campaign; you need systems and templates.

Manual processes for these four (4) aspects of your business can cost you time and money:

• How you get paid
• How you get leads
• Your client experience
• Your backend management

If you do these four things manually each time, you risk missing steps, losing leads, and limiting opportunities to upsell and scale your customer experience.

You will also find yourself underpaid because you forgot to follow up. Not following up, especially after an order or signup, is very unprofessional.

Nowadays, low prices don't guarantee sales. It's the business that responds first and has good customer service that wins sales and loyalty of their customers.

The bottom line - be sure to use automation for consistency and profitability.

 

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