Remaining active online means that your subscriber lists, social media profiles, channels, and memberships need content all of the time. Soon you will feel like you live to create new material. Just think how fast you'll burn yourself out, wondering what else to post (if you don’t have an outline to follow). Establishing content pillars lets you know how to show up for your clients.

There are 4 kinds of content that you need to create. Each type focuses on the problems, goals, and fears of your ideal client in different ways. Let's say you are a dental hygienist:

1.  Educational

Educates your clients on how to get or maintain results before and after using your product or service. For instance, your tips and tricks could help clients reduce teeth stain buildup between appointments.
Format ideas include:

• eBooks
• Tips & tricks
• Tutorials & Mini-trainings
• Polls, quizzes, & answering Q&A's
  
  

2.  Funny

Builds trust with your audience by showing that you can lighten up and you understand what they are going through.
Format ideas include:

• Relatable memes
• A day-in-the-life
• Situational jokes
  
  

3.  Inspirational

This type of content motivates and calms the fears of your audience.
Format ideas include:

• Inspiring quotes and stories
• Share your self-development or business journey
  
  

4.  Promotional

Reminds your client that you have offerings they can buy.
Format ideas include:

• Before & After
• Behind-the-scenes
• Shoppable posts
• New arrivals/packing orders/location tour
• Introduce yourself, your business, and your team
• User-generated content, testimonials & reviews

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