Benefits of Segmenting Your Email List Using Client Shopping History


Did you know you can use the shopping history of your customers at the online shop to segment your email list? I recommend this type of segmentation frequently as a commercial strategy to increase loyalty among your clients and subscribers. For example, if you segment your email list by shopping history, you could send discounts, gifts, and exclusive promotions related to the types of products certain customers usually buy. When you know the shopping trends of your target audience, you’ll know what offers to make that will catch their attention. If you don’t use this information to your benefit, then you’re stuck guessing about what rewards your customers would appreciate, which could backfire.