The Power of Sunday Emails
If you were asked when the best time of week to send emails were, you may guess during the work week. This is probably because it’s assumed that people are in a “work mode” during the week and will prioritize checking their emails. While it may seem like the logical choice to only send emails during the work week, that’s not the case at all. Many experts argue that Sundays may actually be the perfect day to try out your new email marketing campaign! This is due to the fact that, while Sunday isn’t part of the work week, it is one of the most common days for online shopping and communication with friends and family. So why not take advantage of that? If people will already likely be checking their computers on Sundays, you should give them something else to check out. Be sure to always keep your subject lines catchy and relevant to your audience.