The final deadliest email marketing mistake is taking on too much responsibility. When it comes to email marketers, they oftentimes feel best when they do the entire campaign themselves. They want to make the content, choose the images, and design the layout. Delegating responsibilities can be difficult, but it’s very important. Luckily, with the continuous advancements in technology, email marketers can easily delegate their responsibilities to automated programs.

By automating certain aspects of your email marketing campaigns, such as sending out welcome and birthday emails, you have less work to do. Email automation is the best way to stay on top of your to-do list without being worried that the task won’t get carried through. This software is incredibly advanced and intuitive. In fact, those who don’t use email automation are the ones that should be worried.

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