Email marketing should be a key aspect of any marketing campaign. However, email marketing is no longer enough by itself thanks to the power of social media. When businesses focus on individual email marketing and social media campaigns, they’re missing out on an incredible opportunity to grow both their email list and their social media following simultaneously. Facebook is by far one of the most popular social media networks- especially for those between the ages of 25 and 45- which means that many businesses could benefit from strengthening their Facebook presence. But how can that be done? The answer is simple: integrate Facebook into your email marketing strategy.

It may seem difficult to integrate your business’ Facebook account and email marketing strategy, but that’s not the case whatsoever. There are several ways to do this, including providing actionable links to your Facebook account through your emails and asking your Facebook following for their email addresses. You can also offer campaigns and contests that require entrants to both follow your business on Facebook and be on your email list. The possibilities are endless!

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